UK landed cost calculator

Find the true cost of each unit you import: freight, customs duty, import VAT and currency fees included. Then see what you actually make on each sales channel.

Your order from the supplier

Quantity (units)

Unit price in supplier's currencyAs on the supplier's invoice

Exchange rate1 GBP = ? supplier currency. Use 1 if invoiced in £

Bank or card FX fee (%)Wise is often under 1%, banks 2.5 to 3%

Getting it to the UK

Freight to the UK (£)

Insurance (£)

Customs duty rate (%)Look up your commodity code on the UK Trade Tariff

Customs clearance or courier import fee (£)

UK delivery to you (£)

Are you VAT registered?If yes, import VAT is normally reclaimed

Selling it

Sales channelFees used: Etsy 10.5% + £0.36, Amazon 15%, Shopify 2% + £0.25, Stripe 1.5% + £0.20

Selling price inc. VAT (£)

Packaging per unit (£)

Postage you pay per unit (£)Only the part the customer doesn't pay

Target margin (%)

How it's worked out

Goods value in £ = quantity × unit price ÷ exchange rate, plus your FX fee.
Customs value = goods + freight + insurance to the UK border. Duty = customs value × duty rate.
Import VAT = 20% of (customs value + duty + clearance and UK delivery). If you're VAT registered you normally reclaim it, so it isn't counted in landed cost. If you're not, it's a real cost.
Profit = selling price − VAT on the sale (if registered) − channel fees − landed cost − packaging − postage.

This is a planning tool, not customs advice. Duty depends on the commodity code and country of origin, and some origins qualify for 0% under UK trade agreements. Channel fees change, so check them against your own account. Nothing you type here leaves your browser.